The Most Purchased Products on Amazon

Whether you are looking to purchase a birthday gift, something for the home or stationery for work, your first port of call will be Amazon. Listing millions of products from retailers across the globe, Amazon is the best place to find what you are looking for instantly.

For this reason, making a living as an Amazon seller is an avenue many are going down.

If this is something you are considering, knowing what products are hot and what are not is essential, ensuring you are investing your money in stock that will fly off the shelves.

Below, we look at the most popular Amazon products based on sales volume.


From Classic Brontes to new authors, Amazon is now the biggest retailer of books. This includes physical paperbacks, hardbacks as well as audiobooks and digital books. So, if you are an author or are looking to sell secondhand books online, you will certainly enjoy success when signing up as an Amazon seller.

Greetings Cards

Where we used to venture to the local corner shop to grab birthday cards, Christmas cards and thank you cards, we now open the Amazon app, with greetings cards being one of the most-purchased items on the e-commerce site. According to a recent study, more than 70% of Brits now buy cards online. This means if this is the type of product you wish to sell, you have a vast target market to tap into!


From Amazon Fire Sticks and Echo Dots to laptops, smartphones and cameras, Amazon lists a vast array of products that come under the ‘Electronics’ umbrella. Electronics have been a top product category on Amazon for many years with household brands through to small manufacturers selling great quantities via Amazon.

Clothing and Footwear

Whether it be baby clothes, ladies coats or wellington boots, when shopping for clothing, Amazon is a go-to site. With detailed descriptions, size guides and a quick way to order items for delivery, Amazon takes away the stresses of venturing from shop to shop just to find one item.

So, there you have it; the most popular products sold on Amazon!

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